That *(^&*^&^* Katie Couric Ad
So I'm watching Criminal Minds the other night, and I catch this promo spot for the New CBS Evening News Starring the New And Improved Katie Couric With Shoulder Length Highlights.
Aside from looking like a commercial for yeast infection medication, there was one other thing that bothered me about the spot.
That would be what she actually said.
I can't find the actual transcript online, but I'll keep looking. Until then, the phrases that stick in my mind are
We want to inform, enlighten and educate you.
and the closer is something like
We hope you'll walk away with a new way of looking at things, saying "hey, I hadn't thought of it that way."
Folks, I'd just like to remind everyone that this is news. Not International Gossip. Not Civics Class. You are supposed to keep me informed about the events of the day. You ARE.NOT.SUPPOSED.TO.TELL.ME.WHAT.TO.THINK.ABOUT.THOSE.EVENTS.
You are journalists and anchorpersons. You are not teachers, ministers, nagging grandmothers or health professionals.